Mohsin Sayeed wears the singular title of being the first fashion journalist of Pakistan – his
presence and commitment to the world of fashion is something that few can deny. From his
candid and sometimes acidic remarks, to his joyous appreciation of new talent on the fashion
horizon, he is certainly an opinion leader of today. He is a prolific writer, a passionate businessman with a keen eye for detail, and a low threshold for hypocrisy. His interests lie in the world that we know today – from fashion, to current affairs, to humor – and his latest achievement is the world of fashion design. With his analytical ability, and his view of the growth of the fashion industry in Pakistan, he is in a unique position to not only comprehend but create fashion that speaks to style conscious women.

Sid Morakhia has a passion for travel, culture and people’s stories and beliefs. He has lived across North America, Europe, and Asia and has also traveled extensively across Africa, the Middle East, Oceania, and in particular: The Indian Subcontinent.

Sid Morakhia was a strategy consultant at PwC-Strategy& in New York where he worked extensively with Fortune500 Companies, Public-Sector Undertakings, and most notably, the United Nations, where he advised on key imperatives under the direct mandate of the Secretary-General. Sid holds an MBA from INSEAD and an undergraduate business degree with honors from New York University’s Stern School of Business.